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List-Building Tips (Part 11)

To continue on our list building series, here are three more techniques that you can employ to help build your list. 

They are all pretty simple to implement and apply. If you want people to sign up, make sure that your opt in form or lead form (where people can add their name and email address) are available and visible on your site. You can have pop ups or slide in windows to add to your site to capture the information.

Do keep it simple and easy to read, so people won't need to read too much or be confused on what you are offering. Another is to provide a free sample of your report. You can give away say 10% of the work and have them sign up to get the rest.

Here they are:

29. Add more subscription forms

In general, adding more subscription forms to your sites gives visitors more pathways through which they can find your list and join it.

So take some time to work through your sites and decide where you can add new subscription forms. To save time, you might think of adding it in the same place on each page (i.e. on the right margin).

If there is no place suitable, you could have a pop-up or slide in window with your optin form in it. If you use a WordPress blog, there are several plugins that will do this.

30. Eliminate barriers to signing up

In many cases, we can make it difficult or confusing for visitors to become subscribers. Through complicated or long forms, poorly-written instructions, or misplacement of the sign-up form, we make it harder for people to subscribe.

Remember: when it comes to list-building (or any other type of marketing), simple is best. So keep it simple and concentrate on getting all of your visitors to become list members. Once they’re on your list, let them decide whether or not they want to stay, and whether or not they want to buy.

31. Offer free examples

Before someone signs up for a list, they will want to have at least a rough idea of what they’re getting themselves into. That is, they will want to know if they’re signing up to be spammed legally; or whether they’re going to get regular, high quality, inspiring content that makes a positive contribution to their lives.

One way you can help to remove the doubt that people might have about your list is to give them free examples. For instance, you might consider creating a video that is free to view and then ask them to opt-in for the next video.

Another idea is to have an archive of all of your past newsletters or ebooks freely accessible. Visitors can then browse this archive to see how frequently you pitch products, how frequently you provide good advice, free products, and how good the quality of your content is.

So have you started building your list? What steps have you taken? It would be a good idea to reflect and assess on what you have done and achieved so far. Well, till next edition.

List-Building Tips (Part 10)

Never underestimate the power of word of mouth advertising. We all have first hand experiences with this. How often have you actually recommended a favorite book, movie, or restaurant to friends and families? Sure we don't get paid for it, but we do it just the same! 

On the other hand, you also spread bad news if there are services or products that dissatisfy you. Remember that word of mouth advertising is a powerful tool you can take advantage of.

In this week's edition, read about word of mouth advertising, as well as two more techniques you can employ to help you build your list.

26. Word of mouth advertising

While paid advertising and formal cross-promotional methods are an excellent way to boost subscriptions, informal word of mouth advertising is often the lifeblood of both small and large businesses. And when you start building your list, you can encourage your subscribers to tell their friends about you.

How can you do this? First, make sure your content is worth sharing. Ask yourself would you want to share this with your friends?

Next, suggest that they promote your newsletter or website; and give them incentives to promote your list. i.e. a free product, cash or prizes.

If you want to improve the chances of a good outcome, you might consider sending people through a “tell-a-friend” system in order to automate it and make it easy, and also to deliver access to a product download page.

With social marketing dominating the web these days, it’s easier to share content than ever before. Put a Re-Tweet button and a Facebook like button on your web page for your readers to click and share.

27. Ask your readers to forward good emails

Every few emails, suggest and allow your readers to forward your newsletters that they like to friends. Additionally, make sure that these emails contain links people can use to subscribe to your list.

If your readers like the email, and forward it to friends as a result, then you may easily be able to pick up some extra readers without putting in much additional work.

28. Use ‘Thank You’ pages effectively

Another good way to build subscriber rapport—and this word of mouth advertisement—is to send new subscribers to a “thank you” page after subscribing to your list.

Usually, you would have the download link of the free report or info you offered on the front squeeze page, but it’s a good idea to have additional freebies to show you are ‘over-delivering’.

This page might contain free unadvertised bonuses, such as reports, audio content, and video content. Reaping this unexpected windfall of benefits for simply subscribing will encourage your new subscribers to pay you back via promotion.

And having a tell-a-friend form or Re-Tweet button or Facebook button will make it easy for them to share.

List-Building Tips (Part 9)

To continue the series on List Building Tips, let's take a look at some more ways on how you can build your list.

One is how to design you pages properly so that potential customers get to see you "opt-in" form right away. An "opt-in" form is where interested individuals can type in their name and email address to subscribe to something you are offering.

Next one is to do guest blogging or to feature some guest bloggers on your site too. There's nothing better than working collaboratively with other online marketing professionals.

Lastly, it's about joining and participating in JV Giveaways. If you have an e-book or a report that you have put together, you can start joining JV Giveaways as it is a good way to market your information product.

Read on for this week's tips.......

23. Keep your opt-in form ‘above the fold’

Getting subscriptions isn’t simply a matter of sending thousands of visitors to your site. It involves both traffic generation and conversion strategies.

One such strategy is to place your opt-in form above the “fold”—or the imaginary line that separates the content that visitors will see when the page loads from the content that they won’t see, that is further down the page.

Whenever the opt-in form (and your pitch) is placed above the fold, visitors are more likely to see it before leaving the page; and are subsequently more likely to use the form to subscribe to your list and get your free incentive.

24. Ask for and offer guest articles

Another strategy for keeping your list active, energized, and interested in spreading the word is to periodically get guest posts for your newsletter and offer to write for other marketers’ newsletters.

You can select prominent individuals from your niche or outsiders who have relevant information. Whatever you do, make it sure it’s a win-win-win situation, like all JVs should be. Good content, and a reciprocal event between you and a JV partner.

Keep the information relative, interesting and engaging; and it will make your newsletter readers want to stay and look forward to getting more. If it’s really good, they may post the article to their site (if you give permission) which can bring you more traffic and subscribers.

25. Run or participate in a JV give-away

Running a product give-away is an excellent way to generate attention, improve your relationship with JV partners, and gain new subscribers.

A JV giveaway is where many marketers contribute a free gift at one website and everyone promotes that one website and marketers share the sign ups. Running a JV giveaway is a pretty big project but the rewards can make it pay off.

First, you’ll need to get a website up where the giveaway will be held. There are several website scripts that have been developed especially to run these JV giveaway events.

Once you have your site going, you will need to find some marketers in your industry who have a product they can add to the giveaway.

The more JVs you can get on board, the better your giveaway will go. But the real success comes when everyone promotes the giveaway. Make sure there is enough incentive for all who participate to promote the event.

For starters, the easier way to benefit from JV giveaways is to just be a contributor and add your free gift. There are new JV giveaways running all the time so keep a look out for JV invites for them or find them by searching Google.

But when you think you’re ready for it, run your own giveaway as the benefits for running one are many times greater than for just the contributors.

Come back for more tips next week! Be on your way to success. Start building your own list.

If you enjoy writing, I'd like to recommend Squidoo.com as I've been actively creating lenses there lately. I hope to see you there!

Running a Test

Hey! I'm just running a test to see how my revisions at my TwitterFeed account goes. This is a break from regular topic.

So what's TwitterFeed? Well TwitterFeed enables me to auto post my latest blog post to my Twitter, Facebook, and LinkedIn accounts. It really is awesome, but sometimes fails to work esp. when I don't get to post too often. So I do some tweaking to set it running again. Thus, this post. :P

Today's sponsor is Board of Directors Social Network. Hope to see you there! ^_^

List Building Tips (Part 8)

To continue the series on List Building Tips, here are two promotional strategies that I also employ at the moment.

I'm subscribed to an eZine that allows free advertising for its readers. So I submit an ad there on a weekly basis. There are paid eZine advertising and I'm sure they're not that difficult to find. 

The other is banner advertising, which I also currently offer at my text ad exchange, Winning Solos. Join for free and get a Free JV Upgrade till we hit 250 JV members.

21. Buy ezine solo ads

 

Ezines offer a wide variety of different advertising options, but most of them amount to taking up a small portion of the total ezine. In the case of an ezine solo ad, you actually purchase the rights to all of the content in a single mailing.

Now, you might be tempted to rush to the closest ezine solo ad broker, buy up a bunch of solo ads, and then send off the first mailer you can draft, but this is definitely not the best approach. And, in fact, most who do it ultimately end up getting almost no traffic.

So, instead of doing this, here’s what I suggest: start by finding a copywriter. Since you’ll be writing a short solo ad, it won’t cost much (in, comparison, say to 15 pages of long copy). Working with your copywriter, come up with a great deal to offer readers; and an accompanying great piece of copy. Or you can write it yourself if you're quite competent as a copywriter.

Once you have your copy in hand, begin methodically seeking out good ezine matches. Start by subscribing to relevant ezines, and taking notes on the content style. For instance, is it typically loaded with ads? And how frequently does it send solo ads? And finally, is the content typically good? A good measurement is if you join the eZine as a subscriber so you'll get an inside look.

Answering all of these questions is an important part of selecting your ezines. Once you have done this and have made your choices, either proceed with a purchase (if the option is available) or contact the list owner to see if he/she is willing to allow you to purchase a solo ad.

I personally suggest that you run only one ad at a time, wait for the results, and then decide whether to proceed with the next ezine solo ad submission. Test and track.

Again, Google has a huge list of ezines that sell advertising space and solo ads. Search for “ezine solo ads” or “ezine ads” to find them.

22. Cross-promote with banners

 

If you don’t have a lot of resources to sink into expensive forms of advertising, cross-promotion may be your best option.

Simply put, cross-promotion involves finding other webmasters or list owners; and forming an agreement to promote each other’s sites to your own visitors.

Say you agree to put banners that promote each other’s websites on your thank you pages. Then your new subscribers can join your JV’s list and vice versa.

In addition to an informal arrangement like this, there are also more formal ways to exchange ads. One way is by joining text ad exchange or banner ad exchange sites.

For instance, there are banner exchanges which give you promotion credits to go towards your banner displays whenever you promote someone else’s (via a banner they add to the system).

In general, cross-promotion provides an inexpensive alternative to other methods of list advertising.

When you're starting out, you are naturally concerned with the cost of advertising. Read, research, and ask around for the best option. You can think of more complex and expensive types of advertising when you can well afford it.

 

List Building Tips (Part 7)

In this week's edition, I'm sharing some SOPs (Standard Operating Procedures) that you can incorporate in your list building strategy. These are basic but should be practiced if you want to keep growing your list. Read on...

18. Keep customer information private

 

One thing thаt visitors drеаd іѕ thаt уου wіll resell thеіr name аnd email tο a third party; οr wіll υѕе іt tο spam.

Thіѕ іѕ whу іt іѕ іmрοrtаnt thаt уου include a note below уουr opt-іn form thаt ехрlаіnѕ thаt уου wіll never sell subscriber information—аnd уου wіll never spam people whο join уουr list. Thіѕ ѕhουld hеlр tο increase уουr conversion rates аnd lower unsubscribe rates.

19. Reward subscribers unexpectedly

 

Whіlе getting more subscribers frοm external sources іѕ аn іmрοrtаnt раrt οf keeping уουr list active аnd growing, energizing уουr existing members аnd giving thеm a reason tο promote аnd share уουr website wіll hеlр уου build уουr list wіth lіttlе effort.

One way іn whісh уου саn dο internal promotion іѕ tο reward уουr subscribers unexpectedly wіth a free ebook, informative article οr special video.

Whеn thеу receive ѕοmе product οr service thаt thеу weren’t expecting tο gеt, thеу wіll bе pleasantly surprised аnd wіll bе hарру tο share іt. Yου саn аlѕο suggest thеу share уουr newsletter sign up page οr re-publish уουr article οr video.

Thіѕ саn potentially become free viral promotion fοr уουr list. It аlѕο keeps уουr list active аnd unsubscribe rates down.

20. Promote high-value products аnd services

 

In many cases, thе mοѕt іmрοrtаnt thing уου саn dο аѕ a business owner іѕ tο provide аnd promote high-value products аnd services. Thаt іѕ, whenever уου sell уουr οwn products іn уουr newsletter οr whenever уου refer people tο affiliate products (οr JV partners’ products), mаkе sure thеу аrе gοοd аnd offer value.

If уου gain a reputation fοr promoting еνеrу nеw product аbουt “hοw tο mаkе money” – nοt caring whether οr nοt іt’s even a gοοd product—уου’ll quickly lose rapport wіth уουr list; аnd, аѕ a result, уου саn expect thеm tο ѕtοр reading уουr emails аnd mаkіng additional рυrсhаѕеѕ. Ultimately, thеу wіll unsubscribe.

Note: You definitely need to follow these three tips shared for today to ensure your success in building your list. I usually get turned off with subscriptions wherein I'm offered all the new programs or items that come out. You want to limit that and it would be better if you try out the recommended programs first yourself before suggesting it to anyone on your list. After all, you wouldn't want to recommend unreliable programs as your reputation is also at stake.