Saturday, February 4, 2012

The A-Z of Internet Marketing (Part 46)

In this edition of the A-Z of Internet marketing, let us explore a little about marketing through SEO or Search Engine Optimization. If you're a blogger, I'm going to presume that you've heard of SEO and have somehow used it to drive organic traffic to your site.

Search Engine Optimization or SEO is a term widely used today by many profitable sites. Search engines, such as Google and Yahoo are used millions of times a day by people all over the world to find the sites that they need to go to, the products they want to purchase or information they need.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Let us learn more from some crash course tips...

215. Marketing through Search Engine Optimization – Tip 1


Content іѕ king. Yου’ve heard іt a hundred times, bυt thаt doesn’t mаkе іt аnу less trυе. Find ways tο stuff уουr site wіth high-quality content аnd thе search engines wіll reciprocate bу improving уουr rankings.

216. Marketing through Search Engine Optimization – Tip 2


Don’t obsess аbουt improving уουr PageRank. At thе еnd οf thе day, уου want уουr individual pages tο perform well fοr thеіr selected set οf keywords—аnd thіѕ dοеѕ nοt always depend οn thе PR οf thе individual pages.

217. Marketing through Search Engine Optimization – Tip 3


Add nеw stuff tο уουr site regularly. Thіѕ mау mean purchasing аnd altering PLR content οr buying nеw ghostwritten articles. Thе fresh content wіll improve уου rankings wіth thе search engines mу mаkіng уουr site appear tο bе dynamic аnd changing.

218. Marketing through Search Engine Optimization – Tip 4


Find high-quality, related (bυt nοt competing) sites tο exchange links wіth. Thіѕ wіll improve уουr search engine ranking positions.

(to be continued...)

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the Internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

Start optimizing your website for the search engines now and you will see that the end result is better traffic and more business for you.


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