Tuesday, October 23, 2012

List Building Tips (Part 13)

Today we continue with the series on List Building Tips. Last time, we talked about JV Partnerships. I hope that you have been able to find suitable partners for your online business. Networking with other site owners is also a good way to expand your business reach.

Let's take a look at two more tips this week...

33. Allow republishing

Many site owners and list owners see republishing as a process that has the potential to lower the value of their “unique content.” Unfortunately, in perceiving the republishing process this way, they deny themselves the opportunity to grow their influence and to gain additional subscribers.

In particular, republishing allows list owners to spread access to their content, gain influence, and encourage new people to join their list.

Furthermore, it is relatively simple to do: whenever you create an article (either in your newsletter or elsewhere), simply include a resource box below (or a header above) that contains information about you, the author and a link to your newsletter. You should explain that you allow the content to be republished, provided that it is unaltered and references you.

In addition to simply allowing republishing, you should make proactive attempts to get your articles republished. Seek out relevant sites, and try to get them to consider your content.

Of course, you can use the usual sources to self-publish your articles in a prominent place. However, a better strategy may involve seeking out high-profile Internet-based magazines and attempting to get your work featured as a feature article.

34. Add testimonials to your squeeze page

When it comes to getting subscribers, it is always a good idea to try to increase your conversion rate. Why? Because it is the quick and easy way to add more people to your list at a faster rate without changing your traffic generation strategies at all.

One way in which you can convert at a higher rate is to add testimonials to your sales letter or squeeze page. Of course, the central focus should be the opt-in form; and you should avoid distracting visitors away from it. However, dressing the margins with testimonials or including them after the opt-in form is never a bad idea. It will build rapport with your visitors and encourage them to trust you and your list.

How do you get testimonials? Simple. Just ask your current subscribers to send an email with their testimonial.

Written testimonials are fine, but if your readers are capable, it might not be a bad idea to include audio or video testimonials. These, of course, are more difficult, but having them on the site will greatly improve the image that visitors will develop of you.

Watch out for more List Building Tips next time! ^_^


  1. I've got to go back and read your previous posts. This is some really good info to know! Great Job!

  2. Nice site you have got here. Will keep coming reading these good articles you are going to write. Maybe you want to check out how to sell a small business website.

  3. These 2 tips are great! We usually repost some content that we find useful over at our blog from time to time and encourage others to repost our content like you say.

    Testimonials can be a pretty cool thing as well. They easily help build credibility. The only downside that I see is that if it's not a well known person making the testimonial, then it's not going to mean much to the person visiting. The reason, in my eyes, is because there is no relationship between your viewers and that person giving a testimonial.


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