Saturday, September 15, 2012

List-Building Tips (Part 10)

Never underestimate the power of word of mouth advertising. We all have first hand experiences with this. How often have you actually recommended a favorite book, movie, or restaurant to friends and families? Sure we don't get paid for it, but we do it just the same! 

On the other hand, you also spread bad news if there are services or products that dissatisfy you. Remember that word of mouth advertising is a powerful tool you can take advantage of.

In this week's edition, read about word of mouth advertising, as well as two more techniques you can employ to help you build your list.

26. Word of mouth advertising

While paid advertising and formal cross-promotional methods are an excellent way to boost subscriptions, informal word of mouth advertising is often the lifeblood of both small and large businesses. And when you start building your list, you can encourage your subscribers to tell their friends about you.

How can you do this? First, make sure your content is worth sharing. Ask yourself would you want to share this with your friends?

Next, suggest that they promote your newsletter or website; and give them incentives to promote your list. i.e. a free product, cash or prizes.

If you want to improve the chances of a good outcome, you might consider sending people through a “tell-a-friend” system in order to automate it and make it easy, and also to deliver access to a product download page.

With social marketing dominating the web these days, it’s easier to share content than ever before. Put a Re-Tweet button and a Facebook like button on your web page for your readers to click and share.

27. Ask your readers to forward good emails

Every few emails, suggest and allow your readers to forward your newsletters that they like to friends. Additionally, make sure that these emails contain links people can use to subscribe to your list.

If your readers like the email, and forward it to friends as a result, then you may easily be able to pick up some extra readers without putting in much additional work.

28. Use ‘Thank You’ pages effectively

Another good way to build subscriber rapport—and this word of mouth advertisement—is to send new subscribers to a “thank you” page after subscribing to your list.

Usually, you would have the download link of the free report or info you offered on the front squeeze page, but it’s a good idea to have additional freebies to show you are ‘over-delivering’.

This page might contain free unadvertised bonuses, such as reports, audio content, and video content. Reaping this unexpected windfall of benefits for simply subscribing will encourage your new subscribers to pay you back via promotion.

And having a tell-a-friend form or Re-Tweet button or Facebook button will make it easy for them to share.

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