Friday, September 7, 2012

List-Building Tips (Part 9)

To continue the series on List Building Tips, let's take a look at some more ways on how you can build your list.

One is how to design you pages properly so that potential customers get to see you "opt-in" form right away. An "opt-in" form is where interested individuals can type in their name and email address to subscribe to something you are offering.

Next one is to do guest blogging or to feature some guest bloggers on your site too. There's nothing better than working collaboratively with other online marketing professionals.

Lastly, it's about joining and participating in JV Giveaways. If you have an e-book or a report that you have put together, you can start joining JV Giveaways as it is a good way to market your information product.

Read on for this week's tips.......

23. Keep your opt-in form ‘above the fold’

Getting subscriptions isn’t simply a matter of sending thousands of visitors to your site. It involves both traffic generation and conversion strategies.
One such strategy is to place your opt-in form above the “fold”—or the imaginary line that separates the content that visitors will see when the page loads from the content that they won’t see, that is further down the page.
Whenever the opt-in form (and your pitch) is placed above the fold, visitors are more likely to see it before leaving the page; and are subsequently more likely to use the form to subscribe to your list and get your free incentive.

24. Ask for and offer guest articles

Another strategy for keeping your list active, energized, and interested in spreading the word is to periodically get guest posts for your newsletter and offer to write for other marketers’ newsletters.
You can select prominent individuals from your niche or outsiders who have relevant information. Whatever you do, make it sure it’s a win-win-win situation, like all JVs should be. Good content, and a reciprocal event between you and a JV partner.
Keep the information relative, interesting and engaging; and it will make your newsletter readers want to stay and look forward to getting more. If it’s really good, they may post the article to their site (if you give permission) which can bring you more traffic and subscribers.

25. Run or participate in a JV give-away

Running a product give-away is an excellent way to generate attention, improve your relationship with JV partners, and gain new subscribers.
A JV giveaway is where many marketers contribute a free gift at one website and everyone promotes that one website and marketers share the sign ups. Running a JV giveaway is a pretty big project but the rewards can make it pay off.
First, you’ll need to get a website up where the giveaway will be held. There are several website scripts that have been developed especially to run these JV giveaway events.
Once you have your site going, you will need to find some marketers in your industry who have a product they can add to the giveaway.
The more JVs you can get on board, the better your giveaway will go. But the real success comes when everyone promotes the giveaway. Make sure there is enough incentive for all who participate to promote the event.
For starters, the easier way to benefit from JV giveaways is to just be a contributor and add your free gift. There are new JV giveaways running all the time so keep a look out for JV invites for them or find them by searching Google.
But when you think you’re ready for it, run your own giveaway as the benefits for running one are many times greater than for just the contributors.
Come back for more tips next week! Be on your way to success. Start building your own list.
If you enjoy writing, I'd like to recommend as I've been actively creating lenses there lately. I hope to see you there!

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